There has been discussion amongst UK politicians recently on the role of commercialism in the premature sexualization of children. Companies manufacturing children’s clothes exist to maximize their profits, and may therefore show no ethical discretion in the clothing they design, produce, and offer for sale.
Children are bombarded with sexual references and overt messages. Sex sells, and it seems that clothing companies are now targeting an even younger audience. Children pester their parents for the latest fashions and it is increasingly hard for the beleaguered parents to make the right choices.
And what does this reveal about the ‘grown-up’ culture we are protecting our children from?
Akhandadhi Das speaks on this morning’s Thought for the Day on BBC Radio 4
(Wednesday, December 8th, 2010)